Beyond olfactory marketing
Miksy comes from the Esperanto word «to mix» and this is the profound essence of our reality.
Miksy was born from the encounter between Roberta Grifantini - scent experience specialist - and Norman Cescut - entrepreneur, consultant and food maker (Desita srl, POP'n'Up srl).
Miksy is the first olfactory-driven laboratory whose mission is to offer market solutions and initiatives beyond the simple creation of personalised perfumes.
The sense of smell plays a fundamental role in the elaboration of flavours, in mnemonic accesses, in the decoding of reality and, if wisely stimulated, it becomes a gateway to deep feeling, facilitating states of mind that can envelop a purchase, a situation or an event with new meanings.
Miksy uses a methodology that analyses and reads the nature of the brand on multiple levels, carefully studying the synaesthetic identity of products, materials, foods and raw materials, and makes it interact alchemically with fragrances, oils, aromas and extracts to create amplifiers of experience.
In this way, intangible, elusive, dreamlike sensations are transformed into concrete, living, innovative languages and concepts.